When publishing media in Telegram, it's important to consider load speed, especially for mobile users. If a video is heavy, some of the audience won't wait for it to load, or will spend extra mobile data.
Before sending a video, you can open it in Telegram, trim what's unnecessary, and choose a lower resolution in the quality settings. That way the file loads faster and usually stays good enough for the feed.
Premium emoji and other visual accents are worth using as part of the formatting, but not as the main argument. They help highlight an important detail or make a post more recognizable, as long as you don't overload the text.
Solve the basics first: readability, a clear headline, light media, moderate accents. Premium elements are appropriate only after that.
